How to make a convincing application video

Video applications are no longer a rarity in today’s job search. More and more companies are asking applicants for a video application that allows them to get a first impression of their personality and skills. However, creating a professional video application isn’t that easy. We asked our recruiting experts for the most important tips and show you how to create a successful video application in 6 simple steps.

Step 1: Inform yourself about the employer's expectations

Before you start filming your video application for the job, you should find out what your potential employer expects from you. Check to see if the company has specific guidelines or requirements for video applications. A clear idea of what is expected of you will help you create a video that is well received by the employer.

Step 2: Define your message and goals  

In the next step, you should think about what message you want to convey in your video application and what goals you’d like to achieve with it. Consider which professional skills and experiences you want to highlight and how you can express your motivation. This way, you can specifically address these aspects in your video and leave a professional impression.

Step 3: Prepare your script for the video application

Before you start filming your video application, you should prepare your script. Think about which points and statements you want to emphasize in your video and how you can stand out from other applicants. Keep the script concise and avoid overly long sentences. Practice your script so it sounds natural and fluent.

Step 4: Choose the right filming location and background  

Choosing the right filming location and background is crucial for a successful video application. Choose a location that highlights your personality and professionalism, and ensure the background is clean and tidy to avoid distractions. A neutral background or a background related to the desired job could be a good choice. Also pay attention to adequate lighting so that your face is clearly visible, as well as ensuring high quality sound and image, to make a strong impression during the virtual interview.

Step 5: Showcase your personality and enthusiasm  

One of the greatest opportunities a video application offers is the chance to showcase your personality and enthusiasm. Be authentic and highlight your unique traits. Be friendly and speak passionately about your experiences and skills. Also, make sure to appear professional and avoid too much informal language or gestures. The focus should be on your skills and experiences.

Step 6: Highlight your soft skills in the video application

In addition to professional skills, employers also value soft skills such as teamwork, communication strength, and problem-solving competence. Use the video application to demonstrate some of these soft skills. Show how you can apply your soft skills in your future job to spark the employer’s interest.

Conclusion

A video application can be an effective way to show why you are a great fit for the job and stand out from other applicants. With our 6 tips, you are well-prepared to create a compelling video application. 

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