How to stand out in your application: 3 tricks

The job search has changed fundamentally in recent years – moving away from physical resumes, towards virtual applications via email, online portals, video or LinkedIn profile. These developments bring new challenges, especially when it comes to writing an application. Because even though it is easier than ever to apply for a job today, it is more difficult than ever to make a positive impression. Here are 3 tricks to stand out positively in your next application.

Trick 1 – Creativity is Key

HR departments review dozens of applications daily, as we know. So how do we ensure that we remain more than just Candidate No. 5 in memory but instead leave a lasting impression? The answer: Creativity. Creative applications are especially well-received in industries where new ideas are continually needed, such as marketing, graphic design, or architecture.

Use your cover letter to show that you bring cool ideas with you. Here are some tips for the cover letter of your application: For example, if you are applying as a social media manager, you could format your motivation letter like an Instagram post. Cover letter templates can serve as inspiration. This guarantees that you stand out from the crowd!

But be careful: Make sure that the chosen approach actually fits the company and the industry and still appears professional despite the creative components.

Trick 2 – Focus on Achievements

Anyone can draft a cover letter. But how do you manage to present yourself as an expert in your field? In your cover letter you should mention measurable achievements that you were able to achieve through skills that are also sought after in the job posting.

If, for example, someone with excellent project management skills is being sought, then talk about a project that brought 15 new customers to the company under your leadership. This way, you show concretely what added value the company has by hiring you.

Trick 3 – A Well-Maintained LinkedIn Profile

Some see it as a curse, some as a blessing – a potential employer nowadays checks not only your application but also your online presence. Therefore, it's worth investing some time in shaping your presence on LinkedIn.

You don't have to be a LinkedIn influencer to appear qualified, but a complete profile with examples of your work highlights your skills. So add published articles, white papers or analyses you have created or an ad you designed to your profile.

Conclusion

The job search in Switzerland, and consequently CH applications, has changed significantly in recent years, but with these tricks and specific application tips for Switzerland, you can easily enhance your application and leave a lasting impression.
For further support, you can rely on application templates that help you present your skills optimally. Dare to be creative and communicate confidently about your skills. Address the company and convince with your competencies by showcasing past achievements. This is how you will be seen as a qualified candidate and can stand out against other applicants.

Find even more tips for your application and interview here!