Social media recruiting: a solution for every industry?

Social media recruiting has become an indispensable tool for efficiently and effectively targeting talent. But the question arises: Is this method worthwhile for all industries? The answer is a definite yes! In this article, we explain why this is the case and highlight the opportunities that social media recruiting offers for every industry.

5 Reasons Why Social Media Recruiting Works in All Industries

1. Diverse Target Groups in One Place

Social media platforms bring together people from diverse backgrounds, interests, and career paths. This makes it possible to reach candidates for highly specialized or unusual jobs. Professionals from the IT industry, healthcare, or agriculture are all present on various social media channels. Especially for industries struggling to attract young candidates, social media is a goldmine, as the creative content informs and sparks curiosity. Exact figures for these industries can be found later in the article.

2. Flexible Targeting

The extensive targeting options of modern social media platforms allow companies to tailor their recruiting campaigns precisely to the desired target audience. By considering factors such as location, work experience, interests, and behavior, potential candidates can be addressed directly and effectively. This targeted approach minimizes waste and significantly increases recruiting efficiency.

3. Greater Transparency and Engagement

Through social media, companies can showcase themselves positively by offering insights into the company culture and everyday work life. This transparency increases the attractiveness for candidates in all industries and helps to engage the right talents for particular challenges.

4. Cost and Resource Efficient

Whether in healthcare, construction, or the tech industry: social media recruiting offers an excellent cost-benefit ratio. Even with a small budget, it is possible to achieve significant reach and target qualified candidates, which is particularly advantageous in industries with high competition.

5. Access to Passive Candidates

Many industries face a skills shortage, and a large portion of potential talent is not actively looking for jobs. Social media recruiting enables reaching these passive candidates. For example, nursing professionals or tradespeople who feel little attachment to their current employer can be made aware of an attractive offer through targeted ads. Such candidates are often deeply embedded in their work life and are thus particularly valuable.

7 Surprising Industries Where Social Media Recruiting Is Beneficial

1. Healthcare

Nursing professionals are highly present on LinkedIn and benefit from the opportunity to network with peers and potential employers. Simultaneously, the multitude of regular posts on Instagram, Facebook, and TikTok highlights the high relevance of this industry on social media.

LinkedIn: approximately 32,000 professionals for the Switzerland region, #Pflege = 1.2K followers

Instagram: #Pflege = 1.4 million posts, #Pflegefachkraft = 209K posts

Facebook: #Pflege = 967K posts, #Pflegefachperson = 5.8K posts

TikTok: #Pflege = 252K posts, #Pflegefachkraft = 34K posts

2. Construction Industry

The construction industry uses LinkedIn effectively to specifically target professionals like engineers and architects. Visual content and creative insights into daily work on Instagram, Facebook, and TikTok are particularly appealing to younger audiences and professionals.

LinkedIn: approximately 228,000 professionals in construction for the Switzerland region, #Bau = 700+ followers

Instagram: #Bau = 1.4 million posts, #Bauleiter = 43K posts, #Bauingenieur = 46K posts

Facebook: #Bau = 2.1 million posts, #Bauleiter = 145K posts, #Bauingenieur = 124K posts

TikTok: #Bau = 346K posts, #Bauingenieurwesen = 2.2K posts

3. IT and Technology

The tech industry uses LinkedIn to share expertise and reach highly qualified professionals. Creative formats on Instagram, Facebook, and TikTok, like coding tips, challenges, or insights into the workday, especially appeal to tech-savvy audiences.

LinkedIn: approximately 93,000 professionals in IT for the Switzerland region, #IT = 20.7K followers

Instagram: #Informatik = 113K posts, #Coding = 7.6 million posts

Facebook: #Informatik = 107K posts

TikTok: #Informatik = 10.2K posts, #Coding = 649K posts

4. Gastronomy

Gastronomy leverages LinkedIn to target management and leadership professionals. Platforms like Instagram, Facebook, and TikTok, on the other hand, are ideal for reaching a broad audience as well as nurturing young talent through visual and emotional content, like insights into work life or creative recipe ideas.

LinkedIn: approximately 32,000 professionals in gastronomy for the Switzerland region, #Gastronomie = 8.6K followers

Instagram: #Gastronomie = 3.9 million posts, #Koch = 461K posts

Facebook: #Gastronomie = 2 million posts, #Koch = 228K posts

TikTok: #Gastro = 129.4K posts, #Gastronomie = 96.5K posts

5. Education and Childcare

Teachers and educators are scarce in many regions. LinkedIn is excellent for addressing professionals in education, while Instagram can be used to represent the values and goals of schools or educational institutions.

LinkedIn: approximately 23,000 professionals in education & childcare for the Switzerland region, #Bildung= 1.6K followers

Instagram: #Bildung= 1 million posts, #Lehrer= 432K posts, #Erzieherin = 288K posts

Facebook: #Bildung= 611K posts, #Lehrer= 179K posts, #Erzieher = 244K posts

TikTok: #Bildung= 69K posts, #Lehrer= 134K posts, #Erzieher= 52K posts

6. Logistics and Transport

Professions in logistics, from truck drivers to logistics managers, benefit from Facebook and LinkedIn. While Facebook appeals to a wide audience, LinkedIn can specifically reach specialized professionals. TikTok offers opportunities to attract young drivers or warehouse workers with original campaigns.

LinkedIn: approximately 58,000 professionals in logistics and 17,000 professionals in transport for the Switzerland region, #Transport = 112K followers, #Logistik = 5.3K followers

Instagram: #Transport = 5.4 million posts, #Logistik = 602K posts

Facebook: #Transport = 7.9 million posts, #Logistik = 945K posts

TikTok: #Transport = 700K posts, #Logistik = 46K posts

7. Agriculture & Gardening

Agricultural professions increasingly use modern techniques and seek new talents. Instagram and Facebook are ideal for showcasing the diversity and innovative power of modern agriculture, while TikTok appeals to young people interested in nature and technology.

LinkedIn: approximately 2,500 farmers and 21,000 professionals in agriculture for the Switzerland region, #Landwirtschaft= 600+ followers

Instagram: #Landwirt= 491K posts, #Landwirtschaft= 2.1 million posts

Facebook: #Landwirt= 210K posts, #Landwirtschaft= 1.1 million posts

TikTok: #Landwirt= 112K posts, #Landwirtschaft= 665K posts

Conclusion

Social media recruiting is a versatile tool that can be tailored to the specific needs of any industry. Whether in healthcare, construction, agriculture, or the tech industry: With social media recruiting, companies can achieve valuable reach with exciting talents.

Learn more here, about how two.jobs supports more than 600 companies in the field of social media recruiting.