How gamification in recruiting leads to better candidates

In today's highly competitive job market, traditional recruitment strategies are no longer sufficient to effectively attract top talent. Companies must therefore employ innovative and engaging methods to stand out from the competition. Gamification is a potential solution to this challenge in recruiting. Our recruiting experts explain the advantages of integrating this approach for success in employee acquisition. 

What is Gamification?

Gamification represents the strategic implementation of game elements in non-game contexts and is designed to enhance engagement, motivation, and participation. In recruitment, this could include using a quiz, creative tasks, or providing insights into the workday through virtual reality. This approach not only makes the application process more exciting, but it also offers valuable insights into candidates' skills and behaviors, leading to higher-quality applications. 

Why Use Gamification in Recruiting? 4 Benefits

Those who use gamification in the hiring process can benefit from these improvements: 

Increased Candidate Engagement

The traditional application process can often be monotonous and passive, leading to premature dropout by candidates. However, gamified recruitment transforms the process into an active and immersive experience. Through game-like interactions, candidates feel more engaged and consequently, more interested in the job offer. 

More Efficient Selection

Gamification can streamline the recruitment process by rapidly eliminating underqualified candidates and highlighting those with the highest potential. This drastically reduces the time to hire! 

Enhanced Employer Brand

A compelling employer brand is critical to attracting talent. By integrating gamification, companies project an image of innovation. This is particularly attractive to Millennials and Generation Z, who seek employers that value creativity and a modern work approach. A gamified approach to recruiting signals to potential employees that the company is keeping up with the times and offers an exciting work environment. 

Unforgettable Candidate Experience

The journey of a candidate through the application process can greatly influence their perception of a company. Gamification creates an engaging and interactive experience that candidates won't soon forget. This not only makes the recruitment process more enjoyable but also ensures that candidates are more likely to accept an offer and even re-apply in the future or recommend the employer to others, even if they are not selected.  

Examples of Gamification in Recruiting

Two.jobs aims to simplify the application process – both for job seekers and employers. Our new features make it possible to engage candidates playfully in the recruitment process: 

The Job Quiz

Our job quiz function adds excitement and curiosity to the application process by revolutionizing traditional job postings. When candidates click on a job posting, they are not directly taken to the advertised job but are instead prompted to answer some questions about their profile. They then learn how well they fit the position. Assessing the suitability for the role in advance can ensure a higher quality of applicants and simultaneously increase the candidate's interest in the position. 

The Job Match & Company Finder

Developed by two.jobs, this innovative tool injects more fun into the job search. Candidates select their criteria in just a few clicks and are matched based on their responses with the ideal job or employer. This not only simplifies the job search process but also ensures a higher level of satisfaction and compatibility for both parties. 

Try it now! Job Match and Company Finder 

Conclusion

Gamification in recruiting represents a paradigm shift: away from traditional, transactional hiring methods towards a more engaging and insightful experience. By transforming the mundane aspects of job searching and applications into a fascinating, playful journey, gamification is quickly becoming the secret weapon of forward-thinking companies. By using gamification, organizations can not only stand out in a crowded market but also secure the best talent. 

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