Recruiting
1 min 49 sec read

Finding qualified employees through social media – is it possible?

Social media is no longer just about entertainment, the search for qualified employees has also shifted there. But is social media really a channel where you can find qualified talent?

Finding qualified employees through social media – is it possible?
Published on
Oct 06, 2025

Finding qualified employees through social media – is it possible?

Social media is no longer just about entertainment, the search for qualified employees has also shifted there. But is social media really a channel where you can find qualified talent? The answer is clear: yes, if you use the platforms strategically. The advantage: you reach not only active job seekers but also the large group of passive candidates who are open to new opportunities but not actively searching on job portals.

Build strong employer branding

A strong employer presence is the foundation for successful recruiting on social networks. By offering insights into your company culture, projects, and employees, you create trust and spark curiosity. This allows potential candidates to see whether your company matches their values. A short video of employees sharing why they enjoy working at your company can be more effective than a long job posting.

Run targeted social media ads

Recruiting ads allow you to reach exactly the people you are looking for, and far more precisely than traditional job postings. On platforms like LinkedIn or Facebook, you can target your ads based on criteria such as work experience, qualifications, location, or interests. This way you reach the candidates most relevant to your position. It minimizes waste and increases the chances of attracting qualified professionals.

Active outreach instead of waiting

Especially on LinkedIn, it pays off to approach potential candidates directly. A personal, respectful message tailored to the candidate’s profile significantly increases response rates. Instead of just waiting for applications, proactively reach out to talent. This demonstrates both initiative and appreciation.

Involve employees as ambassadors

Your own employees are the most credible multipliers. When they share job postings, insights, or achievements on their personal channels, your reach grows. In addition, recommendations from colleagues often feel more authentic than messages directly from the company.

Conclusion

Finding qualified employees through social media is not only possible but increasingly essential. Whether through strong employer branding, targeted ads, active sourcing, or employees as brand ambassadors – the opportunities are diverse. The key is to align your efforts strategically with your target audience while staying authentic. Companies that use social media effectively don’t just attract applicants – they gain the right talent to strengthen their business in the long term.

Author
Bianca Milesi
Recruiting Expertin
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