This posting is no longer active
This posting is no longer active and applications for this position are closed.
zb Zentralbahn AG
Marketing Manager (m/f/d). 80-100% in Stansstad.
zb Zentralbahn AG
Marketing Manager. 80-100% in Stansstad.
Your ideas matter. Join us – in Stansstad immediately or by arrangement. With around 500 employees, we shape the future of Switzerland's railway gem. Together we move forward.
What you can achieve with us
360° Campaign Management: Responsibility for targeted marketing campaigns (concept, planning, implementation, success monitoring)
Digital Channel Management: Further development and maintenance of our digital touchpoints (website, social media, etc.)
Product Responsibility: Strategic development and implementation of relevant marketing measures for assigned product portfolio
Editorial Management: Leadership and further development of our internal employee magazine
Stakeholder Management: Coordination of internal and external stakeholders at strategic, conceptual, creative, and operational levels
Budget & Performance: Budget planning as well as continuous performance and success monitoring
Trend & Technology Analysis: Observation, analysis, and evaluation of relevant developments
Event Support: Participation in event management
This travel baggage you bring along
Education & Experience: Completed studies (Marketing/Communication/Economics) or comparable education as well as several years of marketing practice
Digital Marketing: High affinity and solid experience in digital marketing & social media, proficient in CRM, analytics, and social media tools
Strategy & Implementation: Experience in customer journeys, segmentation, 360° campaign planning, as well as project and agency management
Brands & Customers: Strong understanding of customer needs, brand management, and creative as well as data-driven concept development
Work Style: Analytical, conceptual, structured, and solution-oriented. Team player and strong communicator
Mindset: Open to new trends, tools, and modern working methods
Industry: Initial experience in the railway or mobility sector is an advantage
Languages: Very good German skills, English skills desirable
Our extras for your journey
Your Contact
For further information, Vanessa Heredia, Head of Marketing Communication / Deputy Head of MV, is available for you.