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zb Zentralbahn AG

Marketing Manager (m/f/d). 80-100% in Stansstad.

zb Zentralbahn AG


StansstadMarketingFlexible

Marketing Manager. 80-100% in Stansstad.

Your ideas matter. Join us – in Stansstad immediately or by arrangement. With around 500 employees, we shape the future of Switzerland's railway gem. Together we move forward.

What you can achieve with us

  • 360° Campaign Management: Responsibility for targeted marketing campaigns (concept, planning, implementation, success monitoring)

  • Digital Channel Management: Further development and maintenance of our digital touchpoints (website, social media, etc.)

  • Product Responsibility: Strategic development and implementation of relevant marketing measures for assigned product portfolio

  • Editorial Management: Leadership and further development of our internal employee magazine

  • Stakeholder Management: Coordination of internal and external stakeholders at strategic, conceptual, creative, and operational levels

  • Budget & Performance: Budget planning as well as continuous performance and success monitoring

  • Trend & Technology Analysis: Observation, analysis, and evaluation of relevant developments

  • Event Support: Participation in event management

This travel baggage you bring along

  • Education & Experience: Completed studies (Marketing/Communication/Economics) or comparable education as well as several years of marketing practice

  • Digital Marketing: High affinity and solid experience in digital marketing & social media, proficient in CRM, analytics, and social media tools

  • Strategy & Implementation: Experience in customer journeys, segmentation, 360° campaign planning, as well as project and agency management

  • Brands & Customers: Strong understanding of customer needs, brand management, and creative as well as data-driven concept development

  • Work Style: Analytical, conceptual, structured, and solution-oriented. Team player and strong communicator

  • Mindset: Open to new trends, tools, and modern working methods

  • Industry: Initial experience in the railway or mobility sector is an advantage

  • Languages: Very good German skills, English skills desirable

Our extras for your journey

General
GA (General Subscription)
With us, you travel for free on rail, road, and water.
Work Life Balance / Flexible
50% Work Smart
Work where you are most effective.
Bonus-new
CHF 320 Family Allowance for the First Child
We bring financial relief to your family life.

Your Contact

For further information, Vanessa Heredia, Head of Marketing Communication / Deputy Head of MV, is available for you.

+41 79 359 71 46

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