Many companies report that traditional referral programs do not bring the desired success: The bonus program is not used, employees fear potential consequences, or they are not rewarded for what they can truly influence. Therefore, an alternative solution is needed: a modern employee activation that unites the needs of HR and employees.
What is employee activation – and why is it the solution?
Employee activation means that employees strategically use their networks to increase the reach of your open positions. Unlike conventional referral programs, where specific individuals are recommended, the aim here is to share job postings without much effort and hesitation. The result: greater reach, more motivation for employees, and a significantly lower effort for the HR department.
two.jobs makes this form of employee activation particularly easy: With an app-based tool, employees can directly share open positions on social media – the “best network” there is! This way, employee involvement becomes lively, simple, and, above all, fearless.
3 Reasons Why Traditional Referral Programs Often Fail
1) The Bonus Program Falls Asleep
Many companies start with a bonus program that is later forgotten. Without incentives and digital support – the consequence: low participation and decreasing reach.
2) Fear of Referrals
Employees fear that a negative experience with a recommended candidate might reflect poorly on them. This fear often results in no recommendations being made.
3) Wrong Incentives
Traditional programs often only reward hiring or passing the trial period. However, employees can primarily influence how they use their network – and they should be rewarded accordingly.
4 Reasons Why Employee Activation with two.jobs Really Works
1) Share Without Fear
The employer doesn’t know from whose network the interested candidates are coming. This removes the fear from employees of giving wrong recommendations.
2) Reach Through Existing Networks
Former employers, education and training, acquaintances from the past – the employee's network reaches far more people than one would consciously approach.
3) Automatically Reaching the Right Target Audience
Employees share the job with their authentic environment – perfect for reaching passive and active job seekers.
4) Simple, Digital, and Playful
The employee activation from two.jobs runs via an app that gamifies the process, keeps it lively, and continuously sets new incentives – so that the program doesn't fall asleep.
Conclusion
The employee activation by two.jobs provides solutions where traditional referral programs fail: With innovative, digital approaches, employees are fearlessly and sustainably involved in recruitment. This way, they share open positions with their networks over the long term – and your HR team benefits from genuine reach, less effort, and more quality candidates.
Would you like to experience how this works? Contact us for a non-binding conversation and benefit from contemporary employee activation!
