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Recruiting videos – an underrated tool!

Learn how integrating recruiting videos can help you achieve greater success in recruiting employees.

Recruiting videos – an underrated tool!
Published on
Mar 07, 2024

Are you having trouble finding suitable candidates for your open positions? Then it's time to employ new methods in recruiting. In this article, we will delve deeper into how integrating recruiting videos can help you achieve more success in employee recruitment.

What are Recruiting Videos?

Recruiting videos are short, engaging visual representations of your company culture, work environment, and job opportunities. These videos are specifically designed to appeal to potential applicants and provide them with an insight into your company in an interesting way.

What are the Advantages of Recruiting Videos?

1) Increased Reach

With the rise of social media, videos have become a dominant form of content consumption. YouTube, Instagram, TikTok, and others boast a user base in the billions! By using recruiting videos, you can access this massive audience and, through targeting options, even reach qualified talents who might not have discovered your job postings through traditional channels.
Learn more about the advantages of social media recruiting.

2) More Applications

According to a study by CareerBuilder, job postings with videos have a 34% higher application rate! An exciting video is capable of capturing and holding the interest of potential candidates far better than a text-based job description. Through videos, you can provide candidates with a better glimpse into the workday and create an emotional connection, leading to better engagement during the hiring process.

3) Enhancing the Employer Brand

In today's highly competitive job market, it is essential to stand out from the crowd. Recruiting videos help you build a strong employer brand by showcasing your unique corporate culture, values, and advantages. Potential candidates are far more likely to be attracted to companies that share their values and showcase an inviting work environment.

Conclusion

Recruiting videos have proven to be a valuable tool in attracting the right talent, improving candidate engagement, and optimizing the recruitment process. By investing in the creation of compelling videos, you can enhance your employer brand, connect with potential candidates on a deeper level, and ultimately achieve greater recruiting success!

Natalie Plöschberger
Author
Natalie Plöschberger
Recruiting Expertin bei two.jobs
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