How to convince applicants with your job advertisement

An impactful job advertisement is crucial in attracting qualified candidates and distinguishing yourself as an employer from the competition. Our recruitment experts present in this article 10 of their most effective tips for job advertisements to create a contemporary and convincing job posting.

Contents

1. Mention benefits early on

Highlight the advantages and additional benefits associated with the position in the first part of the job advertisement. Attractive job offers are characterized by clearly communicated benefits that immediately catch attention and convince applicants. This gives applicants an incentive to read on and ultimately apply for the position. Additionally, this sets you apart from other employers. Since these details are a very important part of the job advertisement, the benefits should ideally be placed at the beginning, not at the end.

2. Emphasize the purpose of the work

Describe the added value and importance of the position for the company in the job advertisement. Emphasize why this position is particularly exciting and relevant. This motivates potential candidates and encourages them to apply.

3. Let employees speak

Allow employees who already work in similar positions to share their experiences. This gives potential applicants an insight into the work environment and the team. It also shows that you involve and value your employees. These measures improve employer branding in job advertisements.

4. Ask questions

In addition to list items, work with questions to arouse interest in the target audience and foster curiosity for more information. A suitable question for a sales position could be: Are you an outgoing sales personality? Or more generally: Do these tasks match your skills? Then apply now!

Format

5. Do NOT store job ads as PDFs

Instead of offering the job advertisement as a PDF document for download, we strongly recommend integrating it directly into your website. This significantly improves the accessibility of the job posting for applicants and search engines, allowing information to be retrieved more quickly and reducing the candidate's effort. Many job seekers view job advertisements on their phones, where downloading a PDF file is particularly cumbersome.

6. Use interactive elements

When applicants click on a job, ideally a new tab should open with the detailed job description. This allows for better and clearer information presentation and user-friendly navigation.

7. Include films

Studies show that job ads with videos receive 36% more applications. We therefore recommend creating short films that introduce your company and team and adding these to the job advertisement.

More information on the benefits can be found here: Recruiting Videos – an underestimated tool!

8. Formatting with bullet points

Use bullet points instead of list markers in the job ad. This gives the text a more attractive look and encourages reading the job advertisement.

9. Use icons or emojis

Use icons or emojis to visually enhance the job ad and highlight certain information in the job description.

10. Set up a simple application form

Even if you do not have your own HR tool, you can provide candidates with a simple form to submit their applications. This looks more professional than applying via email. Also avoid requiring applicants to create an account to submit an application. This deters many qualified candidates from applying for your open positions.

Conclusion

By following these tips for job descriptions, you can create a job advertisement that sets you apart from the competition and convinces potential candidates to apply to you.

Find more recruiting tips here.

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