7 reasons why the career page is so important in recruiting

An engaging career page is a crucial success factor in recruiting because it often gives prospective applicants their first impression of the company - and that first impression counts, especially in times of skill shortages and intense competition for talent. Despite exciting job advertisements, an inadequately designed career page can deter applicants. However, many companies still do not recognize the importance of a career page. This post, therefore, discusses 7 reasons why an appealingly designed career page is essential for digital recruiting.

What is a career page, and what functions does it serve?

The career page of a company, alongside measures such as job platforms and employee activation, is one of the most important ways to appeal to job seekers and is a significant component of employer branding. One of the most important functions is the simplification and the associated shortening of the application process. This is achieved by providing applicants with adequate information about the position and the company and enabling a user-friendly navigation of the website.
 

Reason 1: More applications through a straightforward procedure 

A good career page is characterized by offering easy application options. It is especially important to minimize the effort for applicants without creating additional workload for the HR department. Modern options such as applying with a LinkedIn profile or contacting through WhatsApp are beneficial for both the applicants and the company and are features of a contemporary career page.
 

Reason 2: Reducing time-to-hire

By providing straightforward online application forms and clear instructions on the career page, applicants can quickly and effortlessly submit their documents. This significantly reduces the time spent on the application process. Moreover, an appealing page can attract highly qualified candidates, which in turn speeds up the selection process. 
 

Reason 3: Better Candidate Experience

Candidates associate the career page with the modernity of the company. An outdated page can consequently raise the question: "Are the processes, remuneration, and management style as outdated as the career page?" If job seekers perceive the career page as informative and clear, they associate positive emotions with the company. This gives potential applicants the impression that the company is actively striving to attract new talent. This perceived appreciation significantly contributes to a positive candidate experience and long-term impacts employer branding.

Reason 4: Positive Employer Branding

To be positively remembered by employees, a convincing employer brand is crucial today. Employer branding does not only massively reduce hiring costs, but it is also excellent for retaining existing employees and attracting new ones. It’s thus not surprising that an attractive career page is a valuable tool for projecting a positive image of the company outwardly.

Our employer branding experts are happy to advise you on your recruitment process: my.two.jobs

Reason 5: Greater Reach

An SEO-optimized career page with relevant keywords improves findability and thereby contributes to greater reach for available job offers. The page is easily accessible for both active candidates and passive job seekers, who may stumble upon the page. This way, the company reaches a wider spectrum of talent.
 

Reason 6: Increase in unsolicited applications

The importance of an appealing career page becomes particularly evident in the rising number of unsolicited applications. Applicants who initially had a particular job in mind but then decided against it are encouraged by an attractive page to look at other suitable positions and possibly apply for them. A well-designed career page can inspire job seekers to give up their current job for a new position within the company.
 

Reason 7: Quick optimization thanks to data 

Beyond other benefits, the career page can generate valuable data on the individuals visiting the website. From where do job seekers come, how long do they stay on the page, what elements do they click on, and at what point do they leave the website? All this information can help to optimize job postings and the application process promptly and continuously!
 

Conclusion

A well-designed career page is crucial in recruiting. It often serves as the first point of contact with candidates, contributes to the efficient addressing of applicants, shortens the time-to-hire, improves the candidate experience, strengthens employer branding, and expands the reach of job offers. Overall, a well-designed career page is therefore an indispensable tool for attracting talented employees in today's labor market.
 

We are happy to support you in designing and planning your career page for a seamless applicant experience: my.two.jobs